Forrester: visit Genus
Throughout the world, companies embrace no-code development platforms as strategic enablers for innovation and digital transformation. No-code development continues to accelerate – both in terms of developer adoption and use cases.
John Rymer is a vice president and principal analyst in Forrester Research, and is the man who coined the term “low-code” in 2014. He is considered a global authority in the research and evaluation of low-code development platforms, leading Forrester’s AD&D research on both low-code platforms and cloud platforms in general. He has been a leading expert on enterprise application development practices for more than 20 years, and is recognized by Forrester with their prestigious Bill Bluestein Research Award.
Genus is a Norwegian no-code platform with more than 20 years of experience in the field. In order to get a deeper understanding of the global trends affecting the no-code market, Genus hosted an advisory day with John in October 2019.
The intensive day-long advisory session was started with a thought leadership presentation to the entire company, where John presented some of his most recent research results.
Throughout the day, John had discussions with Genus’ senior management regarding:
State of the low-code development platforms market
Competitive landscape and market trends
Customer use cases for low-code development platforms
Developer personas and the emergence of a role that Genus calls the “business engineer”
Genus no-code platform and our competitive strengths
… and much more
The advisory day was a great success, and we gained insights affecting our strategy and technology roadmap. We look forward to continue fostering our relationship with Forrester Research and John Rymer.
